YALUKIT WILUM NGARGEE 2014 IDENTITY
Yalukit Wilum Ngargee (which means People Place Gathering in the Boon Wurrung language) is the welcome festival opening the nine-day St Kilda Festival.
The annual celebration of Indigenous culture features emerging and established Indigenous musicians, dancers and performers, market stall holders and festival activities.
The brief from the festival's creative director and marketing manager was to create an identity that appealed to a wide audience and featured the significant totem animal Bunjil (wedge tailed eagle).
A bold, stylised Bunjil silhouette was created after experimenting with paper cutting. The motif was combined with a vibrant background evoking a summer sunset and hand drawn type.
The identity was applied to outdoor signage, street posters, digital assets and press ads.
Client: City of Port Phillip